Olio Dante gets to the kitchen of Sonia Peronaci, the popular food blogger that – from Monday October 11, at 9 p.m. on La7d, will lead the second season of her TV program of delicious recipes and easily replicable at home.
“La Cucina di Sonia” will be a long 70-episodes journey in prime time (Monday – Friday), discovering the gastronomic traditions of the Belpaese: every event will show new original and tasty dishes, seasoned exclusively by Olio Dante products.
Every day, in the new location of her Milanese Factory, Sonia Peronaci will prepare a first course or a second course and a dessert. She will bring to the table flavors and scents that remind of home and tell the history of their regional origins. The woman will explain the recipes and all her secrets, in a section with in-depth culinary advices to avoid the most common mistakes and make every dish tasty and appealing to the palate. Finally, there will be also an insight dedicated to the questions of the viewers, in which Sonia will solve the most frequent doubts about doses, ingredients and steps.
During the year that celebrates the 700th anniversary of the death of Dante Alighieri – that the brand marks with a Special Edition label honoring in 2021 the special link between the Supreme Poet and the brand – the advertising campaign of Olio Dante continues on the CairoRcs publications. The brand that brings “Poetry to the table” will be present on the Editor’s magazines and periodicals till the end of October and now lands on La7d, together with one of the most well-known face of the Italian food: Sonia Peronaci, always been a protagonist of video-recipes, of which she was one of the first authors.
Sonia Peronaci’s journey through Italian culinary traditions could not miss Olio Dante as a partner. Food is culture, that intertwines together ancient knowledge and passions. Bringing “Poetry to the table” is the mission that the brand still has: carefully select the raw materials; skillfully harmonize flavors, aromas and perfumes to offer a product that is balanced and refined in taste; make each meal a unique experience.
The program will be on air on La7d from Monday to Friday at 9 p.m., since October 11 till January 14. Reruns are planned from Monday to Friday in the late evening; from Monday to Saturday approximately at 9.50 a.m. and 1.20 p.m; on Saturday and Sunday at 8.30 p.m. (2 episodes).
“La Cucina di Sonia” is an original format of branded entertainment – realsed by Foodiesfaction Srl – together with the Branded Content section and Iniziative Speciali TV di CairoRcs Media.